Boston and Atlanta may not share much of a rivalry, but one could be brewing after a Georgia gas station banned the sale of Sam Adams until the Super Bowl.
The Brown Bridge Exxon gas station in Gainesville says it will keep Boston Beer Co.’s flagship beer off its shelves until after the New England Patriots and Atlanta Falcons meet on Feb. 5.
Earlier this week, the station’s manager, Hadji Chhadua, put a sign announcing the ban on a gas station cooler, blocking the shelf space that usually features Sam Adams Boston Lager. The image circulated widely on social media Thursday morning.
The move, he said, was a response to a column by the Boston Globe’s Dan Shaughnessy, which bemoaned that the Patriots would play the lower-profile Falcons in the Super Bowl, rather than the better-followed Dallas Cowboys or a historic rival like the New York Giants. “When it comes to Atlanta and its sports fans, we feel nothing. Maybe a little pity,” Shaughnessy wrote.
UPDATE, 5:26 PM - Typo in the headline has been corrected.