And Now For Some (Objective) Bruce M*** Bashing

The quarterly magazine he works for, Commonwealth Magazine, has a readership whose readers have just become more selective. Let's hear it from the horse's mouth:

TODAY’S RELEASE of the print issue of CommonWealth will be our last. After surveying readers (both of them! - ed.), consulting with board members of MassINC, and holding many discussions with my colleagues here at the magazine, I’ve decided we should stop printing the quarterly print magazine and focus all of our attention and resources on the CommonWealth website.

The decision wasn’t easy. MassINC has been publishing the magazine for more than 20 years, but the growing success of our 9-year-old website and its various digital products has forced a re-evaluation of our priorities. The website has become our prime vehicle for reaching readers and an important part of the way public policy is explored in Massachusetts.

In the end, I concluded the print magazine took too much time and too many resources to produce. My belief is that these resources should be redeployed to the website, its various digital products, and our podcast, which we call The Codcast.

We explored a number of compromise positions, including publishing a thinner magazine (you’ll notice this issue is a bit narrower), a smaller-sized magazine, and even reducing the number of issues we publish. We evaluated each option closely, but in the end they all felt as if they were merely delaying the inevitable.

Good luck with going to a pay site, or the real 'delaying of the inevitable' is just a few more years away.