Tuesday, May 03, 2011

Time For Some More Boston Globe Bashing

The Boston Globe has successfully rearranged the deck chairs on the Titanic:
The Boston Globe is the 25th-largest Monday-through-Friday paper and the 20th-largest Sunday paper, according to the latest figures released by the Audit Bureau of Circulations. Both the Globe and the Boston Herald continue to slide. And the Wall Street Journal enjoys the largest Monday-through-Friday circulation nationally, while the New York Times is tops on Sunday.

Locally, the most interesting news is that the Globe’s circulation has stabilized following a huge plunge between 2009 and 2010, which followed significant price increases. Those increases have reportedly improved the paper’s bottom line, but have left the Globe with a much smaller subscriber base.

The Globe’s paid Sunday circulation for the six-month period ending on March 31, 2011, was 356,652, down 22,297, or 5.9 percent, over the six-month period ending on March 31, 2010. The Monday-through-Friday picture was similar: 219,214 in the most recent reporting period, down 13,218, or 5.7 percent.

By contrast, the Globe’s circulation figures for the six months ending on March 31, 2009, were 466,661 on Sunday and 302,638 Monday through Friday, meaning that Sunday circulation last year was down 18.8 percent over the previous year, and Monday-through-Friday circulation was down 23.2 percent.

1 comment:

Anonymous said...

To me, the important note form the Media Nation piece that is referenced in your opening sentence was this"

"How badly will the paywall hurt Web traffic?"

For Shank that will be doomsday!

To pay for "written?" materials that are full of ignorance, irrelevance, vindictiveness, etc would be absurd.

Shank your days are numbered